3G纏鬥至5G 高通CEO:聯發科是可敬對手 - 工程師
By Liam
at 2022-05-28T14:04
at 2022-05-28T14:04
Table of Contents
3G纏鬥至5G 高通CEO:聯發科是可敬對手
https://ec.ltn.com.tw/article/breakingnews/3941737
高通憑藉高端市場優勢,對聯發科展開反擊,直到2021年第4季,高通手機晶片出貨份額僅落後聯發科3個百分點。高通CEO阿蒙(Cristiano Amon)出席達沃斯經濟論壇接受媒體專訪時,談及與聯發科的競爭,他表示,從3G時代開始,已經與聯發科競爭很多年,「我們尊敬這個對手」。但智慧型手機市場很大,高通和對手都有廣闊空間。
高通CEO阿蒙在達沃斯世界經濟論壇接受中媒財新專訪時指出,全球智慧型手機市場的低迷主要源於中國,俄羅斯市場規模有限,手機廠商停止在該市場的銷售,對高通營收僅造成不到1%的影響。
阿蒙解釋,從旗艦及高端機型上看,5G換機週期經接近尾聲,新產品已基本都是5G手機。因此,高通的增長並不依賴5G換機,即使市場整體增長乏力,高通手機晶片營收第一季仍年增56%,主要受惠於平均售價的提升,且CPU(中央處理器)、GPU(圖形處理器)的作用遠大於基帶。
阿蒙認為,即使整體市場徘徊不前,人們依然有意願購買更好的智慧型手機,而高通一向專注高端智慧型手機晶片。高通的策略是100%專注於推動旗艦及高端安卓產品創新,也持續供貨低端市場,這是受益於公司在旗艦和高端產品上的創新。
談及對手聯發科,他說,從3G時代開始,我們與聯發科競爭了許多年,我們尊敬這個對手。但智慧型手機市場很大,高通和對手都有廣闊空間。
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