5G晶片超車高通 聯發科的底牌是支 「日 - 工程師
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By Ingrid
at 2019-12-26T08:49
at 2019-12-26T08:49
Table of Contents
5G晶片超車高通 聯發科的底牌是支 「日不落聯軍」
11月底,聯發科推出全球第一款5G系統單晶片「天璣1000」的技術說明會上,一群技術主
管背後的大背板上霸氣寫著:「MediaTek(聯發科) 5G 豈止領先!」(延伸閱讀:聯發
科超進度 推第二顆5G晶片)
聯發科發出的豪語其來有自,為搶得先機,聯發科為了一顆小小的5G晶片,累計投入逾千
億元研發,硬是比全球手機晶片龍頭高通(Qualcomm)搶先發表5G系統單晶片「天璣1000
」,在這場5G世紀對決爭霸戰中,聯發科終於站在5G領先群中,一吐多年在4G落後的悶氣
。
高通主動談聯發科 過去未曾見過
12月初,對手高通在美國夏威夷發表首款5G商用行動晶片「驍龍855」,高通的高層主管
在與媒體訪談中,不只一次提到MediaTek。聯發科一位高階主管私下說起這件事,頗為自
豪,他指高通主動提到聯發科這是過去從未有的現象,顯見聯發科的努力,終於成為高通
可敬的對手。
從2G、3G到4G一路走來,聯發科歷經高層主管被挖角、技術落後、毛利率破底的低潮,股
價甚至一度跌破200元關卡,儘管內部壟罩低氣壓,但「硬頸」的聯發科董事長蔡明介面
對逆風,仍對內部信心喊話,「5G這場戰爭,我們絕對不能輸。」
研發費占比衝新高 爭霸戰搶先機
為了開發5G晶片,聯發科執行長蔡力行正好融合之前在中華電信的通訊經驗,從使用者角
度、換位思考更多可能性,聯發科動員數千名人力,整合集團橫跨歐、亞、美洲,包括台
灣、美國、瑞典、芬蘭、印度等地,跨越多時區的「日不落」研發軍團,24小時不間斷,
馬拉松式賽跑接力。
翻開聯發科近年的財報,聯發科投入研發費用占營收比重,從2015年的20%一路爬升,到
今年前三季占比衝高至26%新高,聯發科為了搶先跑在5G的領先群,投入研發不手軟。這
從聯發科最近開放部分5G實驗室讓媒體參觀,即可看出其實力,公司建造了30間以上的電
波隔離室,結合了大量研發人員的腦力,進行各種測試,一台儀器造價就要上億元。
蔡力行曾說,面對5G,「重點是趕快用,不用就沒有新的應用,一旦用量越大,應用來會
出來的多。」而民眾真正開始使用5G手機時,對聯發科與高通的產品效能會立見分曉,將
是更嚴苛的挑戰。(延伸閱讀:聯發科、高通短兵相接 將掀價格戰)
對於聯發科而言,「天璣1000」是打響5G爭霸戰的第一砲,主要瞄準金字塔頂端的旗艦手
機針對不同市場需求,未來還將推出同系列平價版晶片「天璣1000L」,明年上半年「天
璣800」將上市,期盼要一棒接一棒,為聯發科打下更多5G江山。
https://reurl.cc/vnblRe
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