嚴凱泰︰納智捷要花20~25年跑馬拉松 - 工程師

By Olivia
at 2017-05-04T23:47
at 2017-05-04T23:47
Table of Contents
※ [本文轉錄自 Gossiping 看板 #1P2crb-c ]
作者: BBMADE (Let's not fall in love) 看板: Gossiping
標題: [新聞] 嚴凱泰︰納智捷要花20~25年跑馬拉松
時間: Thu May 4 07:53:05 2017
嚴凱泰︰納智捷要花20~25年跑馬拉松
自由時報
http://news.ltn.com.tw/news/business/paper/1099355
網傳「納智捷瀕臨破產」嚴︰把生命跟納智捷畫上等號
〔記者楊雅民/台北報導〕
網路瘋傳「納智捷瀕臨破產邊緣」的文章,裕隆集團董事長嚴凱泰表示,「我是把生命跟
納智捷(LUXGEN)畫上等號」,強調納智捷是年輕的汽車品牌,「是在跑馬拉松,要花20
~25年去走的路。」
裕隆集團轉投資的東風裕隆,去年在中國生產銷售的納智捷汽車年銷量萎縮至約4.2萬輛
,較前年衰退3成,嚴凱泰接受雜誌專訪時重申,走品牌這條路,絕對不是憑空想像,而
是準備好銀彈與資源來做的。
「嚴凱泰不會幹做不到的事,絕不會做把家敗光的事,那種賺100塊花900塊的事,我不會
去做,這會讓我晚上睡不著覺。」
下半年還有3產品上市
嚴凱泰指出,東風裕隆生產的納智捷U6運動休旅車3、4月小改款,下半年還有3個產品要
上市,「現在我不會擔心,因為我知道問題在哪兒,我很清楚我的公司、我的人、我的產
品發生了什麼問題。」
他強調,面對中國汽車品牌的激烈競爭,「很簡單,就是要做得比他們更好,比他們更優
秀,大家各憑本事,我再過一陣子就會做起來,再給我3到6個月,一定會做出成績來。」
他也坦言,納智捷汽車今年在中國的銷售數字不會太漂亮,但也不會比去年差,這是個改
變年,裕隆要從北京、上海、浙江、福建看中國,而不是從台北看中國,產品、人事、組
織等層面都要改變。
與美國、日本以及歐洲的大車廠比較,納智捷是相當年輕的品牌,有很長的路要走,「這
是馬拉松,不是一天結束,要到我的下一代,不是我兒子,是下一代的專業經理人。」
對於外界好奇,裕隆集團投資自有品牌納智捷汽車是否會設停損點?嚴凱泰說,「我心中
的停損點就是做錯了,不該繼續做的事情趕快停止,而不是不做了,那對我來說,叫做自
殺點。」
他強調,納智捷汽車絕對不會停,「這是家族使命,如果停了,我怎麼去金寶山看他們
(指父母)?」
--
作者: BBMADE (Let's not fall in love) 看板: Gossiping
標題: [新聞] 嚴凱泰︰納智捷要花20~25年跑馬拉松
時間: Thu May 4 07:53:05 2017
嚴凱泰︰納智捷要花20~25年跑馬拉松
自由時報
http://news.ltn.com.tw/news/business/paper/1099355
網傳「納智捷瀕臨破產」嚴︰把生命跟納智捷畫上等號
〔記者楊雅民/台北報導〕
網路瘋傳「納智捷瀕臨破產邊緣」的文章,裕隆集團董事長嚴凱泰表示,「我是把生命跟
納智捷(LUXGEN)畫上等號」,強調納智捷是年輕的汽車品牌,「是在跑馬拉松,要花20
~25年去走的路。」
裕隆集團轉投資的東風裕隆,去年在中國生產銷售的納智捷汽車年銷量萎縮至約4.2萬輛
,較前年衰退3成,嚴凱泰接受雜誌專訪時重申,走品牌這條路,絕對不是憑空想像,而
是準備好銀彈與資源來做的。
「嚴凱泰不會幹做不到的事,絕不會做把家敗光的事,那種賺100塊花900塊的事,我不會
去做,這會讓我晚上睡不著覺。」
下半年還有3產品上市
嚴凱泰指出,東風裕隆生產的納智捷U6運動休旅車3、4月小改款,下半年還有3個產品要
上市,「現在我不會擔心,因為我知道問題在哪兒,我很清楚我的公司、我的人、我的產
品發生了什麼問題。」
他強調,面對中國汽車品牌的激烈競爭,「很簡單,就是要做得比他們更好,比他們更優
秀,大家各憑本事,我再過一陣子就會做起來,再給我3到6個月,一定會做出成績來。」
他也坦言,納智捷汽車今年在中國的銷售數字不會太漂亮,但也不會比去年差,這是個改
變年,裕隆要從北京、上海、浙江、福建看中國,而不是從台北看中國,產品、人事、組
織等層面都要改變。
與美國、日本以及歐洲的大車廠比較,納智捷是相當年輕的品牌,有很長的路要走,「這
是馬拉松,不是一天結束,要到我的下一代,不是我兒子,是下一代的專業經理人。」
對於外界好奇,裕隆集團投資自有品牌納智捷汽車是否會設停損點?嚴凱泰說,「我心中
的停損點就是做錯了,不該繼續做的事情趕快停止,而不是不做了,那對我來說,叫做自
殺點。」
他強調,納智捷汽車絕對不會停,「這是家族使命,如果停了,我怎麼去金寶山看他們
(指父母)?」
--
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工程師
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