智慧手機排名 三星明年穩坐冠軍 - 工程師
By Bethany
at 2012-11-28T00:41
at 2012-11-28T00:41
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【中央社╱台北27日電】 2012.11.27 04:32 pm
電子產業研究機構DIGITIMES Research預估,2013年智慧型手機排名將大幅變動,三星
及蘋果可望繼續穩居冠、亞軍,索尼、華為、中興通訊排名躍進,分居第3、4及第5名。
DIGITIMES Research指出,新興市場的中低價位產品,是智慧型手機產業2013年成長主要
動能,因此中低價位產品布局相對完整的業者,並在多個新興市場享有較高品牌優勢,或
已與當地電信業者建立良好合作關係,或熟悉各地市場特殊通路生態的業者,將有較高的
出貨成長空間。
依據DIGITIMES Research預估,2013年智慧型手機出貨前10大與2012年相較,排名變動幅
度仍大,其中三星電子(Samsung Electronics)及蘋果(Apple)可望繼續穩居冠、亞軍,索
尼(Sony)、華為及中興通訊排名躍進,將以不大的差距分居第3、4及第5名;聯想在2012
年取代摩托羅拉行動(Motorola Mobility)擠進第10名後,2013年將更上一層樓至第6名。
而宏達電在2013年可望守住第7名,樂金電子(LGElectronics)則上升至第8,主要是行動
研究公司(RIM)及諾基亞(Nokia)出貨不振,排名分別滑落至第9及第10。
此外,二線品牌或區域品牌受惠新興市場中低價位機種銷售成長,DIGITIMES Research預
估,非前10大業者2013年出貨合計占比將逾2成。
全文網址: 智慧手機排名 三星明年穩坐冠軍 | 科技產業 | 財經產業 | 聯合新聞網
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