華碩8月營收反彈17% Q3營運偏保守 - 工程師
By Anthony
at 2018-09-10T20:29
at 2018-09-10T20:29
Table of Contents
https://udn.com/news/story/7253/3359402
華碩(2357)今天公告8月營收336.8億元,比7月的低點反彈17%,但較去年同期減少10.9%。由於貿易戰持續延燒,華碩整體第3季營運仍偏向保守。
華碩主管坦承,第3季營運迄今,營運進展仍不如預期,主要受到中美貿易戰、以及新產品供貨遞延,加上市場競爭影響,保守看待公司下半年營收、獲利等營運面仍承受壓力。不過華碩內部已啟動2019年營運規畫,主軸為營運聚焦、效率改善,面對產業的快速變化及同業競爭壓力,期能集合團隊力量,發揮眾智,逐步落實改善計畫。
由於貿易戰造成土耳其、俄羅斯、印尼等許多新興市場匯率大貶,華碩在相關市場取得不錯市占率,如今一方面得擔心匯損、二方面又擔心提高售價會衝擊,在策略上先採取穩紮穩打方式,使得公司短線營運承壓,惟「短空長多」。
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