華碩雙CEO親上火線揭手機虧損 負責人卻掌 - 工程師
By Cara
at 2023-06-16T08:37
at 2023-06-16T08:37
Table of Contents
華碩雙CEO親上火線揭手機虧損 負責人卻掌大位原因
2023/06/15 20:53:55
經濟日報 記者王郁倫/台北即時報導
華碩(2357)共同執行長胡書賓與許先越15日親上火線針對裁員消息澄清,說明重點包括
:1.組織不裁員,但勢必有人員調動安排,2.商用部門已是華碩第二大產品部門,今年將
擴編,並引進手機事業處精銳幹部進駐,3.手機虧損屬非戰之罪,表現已非常亮眼,是負
責人張凱舜受重任主因。
儘管內部針對課級部級主管開過四場以上溝通說明會,但華碩仍因組織架構調度,爆發大
裁員傳言,消息一日內從裁員百人擴大到大砍千人都有,由於傳言越來越誇張,兩位共同
CEO 15日召開記者會說明組織調整架構規劃初心,兩次強調雖營運回穩向上,但為求組織
更靈活敏捷才做調整,不是為了裁員而做。
胡書賓強調華碩沒有裁員。他表示,電競跟消費型PC事業性質相近,從供應商到消費者服
務是相通的價值溪流,整合起來綜效會更大,電競電腦過去長期第二,但去年底已經成為
全球第一,由於消費性PC規模是電競的2倍多大,期望電競團隊的管理力能擴大到整個PC
業務上。
胡書賓強調,華碩雖不裁員,但新任負責人上任後,會檢視組織架構,擬定營運規劃,當
然組織也會針對營運策略做對應調整,白話地說,可能的狀況是新負責人因組織調動有缺
人或多的人力釋出,胡書賓強調華碩還在擴張期,集團還有600多個職缺在對外招募,故
即使人力調動也會做內部媒合,找不到可匹配職務的員工人數一定非常少。
其次,商用電腦部門還將擴編,官方未給人數預估,但透露至今天以前商用部門都在擴張
人力,現在已經達540人,是華碩第二大產品部門,許先越表示,商用業務要成功,產品
品質重要,品質不好,得罪一個消費客戶就是損失一個,但商用是採購負責大量年度預算
,若品質不好,損失一個客戶影響的數量非常大,協助做售後服務的系統商也可能失去信
心。
許先越表示,產品品質夠好,交貨符合客戶需求,協助客戶特殊需求提供客製化產品或完
整解決方案,都是商用成功因素,他讚許張凱舜有能力帶領商用部門提昇這些能力,除產
品基本面做到位,也能優化從通路、解決方案、售後服務及夥伴各環節。
許先越表示,未來張凱舜會將手機部門內表現優異主管帶入商用部門,扮演關鍵重要角色
,讓部門營運更紮實。
而第三點是說明內部質疑,為何也是虧損中的手機部門負責人張凱舜能上位兼管商用部門
?對此許先越表示,手機產業其實整個獲利結構是傾斜的,蘋果一家拿走整個手機產業8
成獲利,三星則只有部分,剩餘是中國大陸吃下,蘋果獲利是靠軟硬體及生態系賺錢,蘋
果能從手機啟用後的整個生命週期賺錢,而三星則是靠關鍵零件垂直整合及規模量獲利,
三星集團有OLED面板、電池、CPU及記憶體。
至於中國大陸手機品牌受惠龐大內需市場,且政府將Google App Store擋在境外,故可以
靠軟硬體獲利,「光賣硬體賺錢難」,許先越透露,中國大陸手機品牌因為有軟體才有巨
大分潤,也因此中國大陸手機品牌在海外的獲利表現就沒這麼好。
「手機很難獲利,事業處表現不是只看成果,也看運作是否紮實。」許先越透露,董事長
施崇棠給手機部門高評價,除產品設計思維表現在各產品部門中數一數二,甚至在艱困情
形下,手機單季也能獲利,都證明基本功很紮實,能持續進步,是很優異的團隊。
https://reurl.cc/EooRRm
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