這幾本必讀行銷書我該選哪一本? - 行銷
By Heather
at 2010-10-16T21:22
at 2010-10-16T21:22
Table of Contents
我要準備國營事業考試,已經參考各版的意見要來買書了
但是我不懂以下三本的差異性在哪裡?= = (非本科系)
所以想來請教各位版友,我應該買哪一本比較好?
或者是哪兩本?
以下為原文書的翻譯本,皆為東華出版
1.行銷學原理 12/e Kotler（授權經銷版）
方世榮、張士峰 譯
http://www.tunghua.com.tw/books_detail.php?oid=7500
2.行銷管理學 13/e Kotler（授權經銷版)
方世榮、駱少康、陳冠樺 譯
http://www.tunghua.com.tw/books_detail.php?oid=8238
3.行銷管理學 12/e Kotler（授權經銷版）
樓永堅、方世榮 譯
http://www.tunghua.com.tw/books_detail.php?oid=313
========================================================
此外,看過版友推薦國內學者的書籍
有推薦1.黃俊英老師的"行銷學的世界"
還有 2.曾光華老師的 "行銷原理"
在進入原文書之前,想先買本中文書來入門,以上兩位老師的書,大家推薦哪一本呢?
請大家給我一點意見~細謝^^"
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行銷
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