上海餐飲業徵求餐飲行銷&品牌行銷 - 大陸工作

幫友人代PO，詳情可透過Mail聯繫

【大陸職缺】

Brand Communication Specialist

Responsibilities
Include but are not limited to the following

#Build a holistic understanding of consumers and shoppers, in developing
consumer and shopper insights and turn these in to growth opportunities.

#Responsible to develop effective annual (traditional or digital) media
marketing plan to improve brand awareness and preference among target
consumer groups.

#Develop marketing proposal, recap, and report; provide creative brief and
copywriting and tack media performance for analysis.

#Leverage traditional and digital tool to enhance communication with customer
to ensure the branding, product and marketing activities are well delivered.

#Effectively manage agencies and media partners to build strong partnership
and ensure good communication.


Summary of Experience
‧ 3+ years of marketing / digital marketing experience, have good
understanding of the unique digital ecosystem in China.

‧ A deep understanding of the Chinese consumer, knowing how to capture
consumer’s insight and apply that understanding in to social content
creation and distribution effectively.

‧ Strong eye for evaluating creative executions

‧Excellent project management skills; experience working in a very fast
paced, deadline-oriented environment while maintaining acute attention to
detail and get things done at high quality.

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Product Marketing

Responsibilities
Include but are not limited to the following

#Develop and manage the marketing plan for products within the business. The
plans will define the marketing mix (4Ps) for new products and existing
products.

#Develop pricing strategies, support the development of sales plans and own
the responsibility for executing the related marketing activities

#Develop an integrated product, pack, price and communication mix and trade
proposition for mix test/simulated test markets to evaluate market potential.

#Lead and collaborate with cross-functional innovation teams to drive any
agreed innovation/renovation projects ensuring they are aligned to market
requirements and brand key vision.

Summary of Experience
‧ 2+ years product management experience with food product initiative launch
experience, Merchandise/Retail company or category experience will be a plus
to cater consumer business opportunity goals.

‧ 2+ years experience and proven background in data analysis and business
research in different markets of China area.

‧ Strong background in product development, project management & marketing
experience.


Required Knowledge, Skills and Abilities
‧ Well known on latest fashion and lifestyle trend
‧ Creative and innovative mindset
‧ Strong ownership with sense of urgency
‧ Excellent communication skill to be effectively collaborated with other
partners
‧ Ability to balance multiple priorities and meet deadlines
‧ Ability to collaborate with others
‧ Keen to learn and develop themselves and the team



【其他說明】

大陸職缺
產業 : 餐飲
工作地點 : 上海市靜安區
薪資 : local hire
履歷寄送 : [email protected]


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