獲利機會小 HTC傳取消推出智慧手錶計畫 - 工程師

By Thomas
at 2014-09-07T02:49
at 2014-09-07T02:49
Table of Contents
http://ppt.cc/GgS1
獲利機會小 HTC傳取消推出智慧手錶計畫
【聯合新聞網/記者楊又肇/報導】
先前市場曾有不少消息指出HTC將在下半年間推出智慧手錶,但相關消息卻指出HTC可能取
消此項計畫。
根據Pocket-lint網站引述消息來源表示,HTC可能取消推出智慧手錶產品計畫,或許與目
前智慧手錶市場發展獲利機會仍不算大,同時相關研發花費偏高等因素,因此讓HTC現階
段取消推出此類產品,進而聚焦在本身智慧型手機產品發展。
不過,HTC方面並未對此傳聞做任何回應。
雖然目前三星、LG、Motorola、華碩與Sony等廠商均先後投入智慧穿戴裝置市場,並且推
出不同智慧手錶產品於市場競爭,但消費市場反應普遍呈現叫好卻不太賣座情況,主要在
於雖然智慧手錶造型日趨輕薄、時尚,但最重要的使用體驗與電池續航表現都仍待改善。
各廠雖然持續投入研發資源搶佔智慧穿戴市場,同時消費市場導入比例也有持續成長,但
整體來說仍是虧損居多,或許因為此項因素而導致HTC選擇暫時取消加入智慧穿戴市場競
爭。
在此之前,HTC曾傳出將在今年下半年間推出智慧手錶,並且將採用Qualcomm Toq平台與
Mirasol顯像技術,讓電池續航表現更好。
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