百事可樂 - 行銷
By Erin
at 2009-10-13T00:19
at 2009-10-13T00:19
Table of Contents
剛剛看到網路上一個百事可樂的CASE
有一個問題是這樣...
2. Pepsi core displays will include Pepsi, Mountain Dew, Diet Pepsi, and
Pepsi One,” says Philip Marineau, CEO Pepsi North America. Pepsi One will be
treated as a Pepsi core brand and it will be sold everywhere the other core
brands are available.” Will Pepsi One take away market share from Diet
Pepsi, or will it generate more revenues and increase the market share for
PepsiCo?
Given the limited amount of fountains, shelf space and vending machines, how
can Pepsi effectively manage two products in the diet soft-drink market?
有人有讀過類似的CASE或心得要分享嗎?
--
有一個問題是這樣...
2. Pepsi core displays will include Pepsi, Mountain Dew, Diet Pepsi, and
Pepsi One,” says Philip Marineau, CEO Pepsi North America. Pepsi One will be
treated as a Pepsi core brand and it will be sold everywhere the other core
brands are available.” Will Pepsi One take away market share from Diet
Pepsi, or will it generate more revenues and increase the market share for
PepsiCo?
Given the limited amount of fountains, shelf space and vending machines, how
can Pepsi effectively manage two products in the diet soft-drink market?
有人有讀過類似的CASE或心得要分享嗎?
--
Tags:
行銷
All Comments
By Carolina Franco
at 2009-10-14T05:11
at 2009-10-14T05:11
By James
at 2009-10-16T10:07
at 2009-10-16T10:07
By Daniel
at 2009-10-18T16:26
at 2009-10-18T16:26
By Rosalind
at 2009-10-21T21:28
at 2009-10-21T21:28
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