行銷4P:
產品(Product)
價格(Price)
通路(Place)
促銷(Promotion)
行銷4C:
顧客的需求與慾望(Custom needs and wants)
顧客的成本(Cost to the customer)
便利性(Convenience)
溝通(Communication)
--
產品(Product)
價格(Price)
通路(Place)
促銷(Promotion)
行銷4C:
顧客的需求與慾望(Custom needs and wants)
顧客的成本(Cost to the customer)
便利性(Convenience)
溝通(Communication)
--
All Comments