智慧型手機年銷售量 預測2013年達3億隻 - PMP

Aaliyah avatar
By Aaliyah
at 2009-02-03T11:54

Table of Contents

我想大家都很忙吧
板上似乎有滿多手機pm
給大家一些手機方面的新聞
這篇新聞是來自 totaltelecom, 這份電子報主要報導通訊產業

這篇2/2/2009 報導預測智慧型手機年銷售量2019年將達3億隻
智慧型手機將會如電腦一樣的普及

主要的原因是
手機網路應用軟體(mobile web applications)增加
手機越來越便宜
手機上網費率(mobile tariffs)的下降
手機寬頻網(mobible broadband network)建置

銷售增加的主要地區依序排名;預計最多的將是西歐, 再來是北美 中國 遠東,
接下來是非洲和中東

而東歐是最小的市場, 主要原因是高速無線網路的建置緩慢,
以及大部分的使用者仍傾向採用預付手機費率和低階手機
所以即使智慧型手機價錢降低, 也不會使銷售量增加

至於智慧型的手機, 在硬體方面的發展因為大的觸控面板的採用
已達到了極限
接下來要較量的地方, 就是在軟體內容方面

儘管2009年手機銷售量預計下降 但是
智慧型手機熱賣將會會減緩手機銷售的下降趨勢
也因為這個原因, 越來越公司開始加入智慧型手機的戰場
除了現有的Nokia, RIM, Apple (怎麼沒提到htc呢????)
Dell早在一年前就開始開發智慧型手機, 預計將在一個月後推出



至於其他詳細的內容就自己看下面的新聞吧


看看英文新聞 學一些關於通訊方面英文的用法
http://www.totaltele.com/View.aspx?ID=104541&t=2&en=1

Annual Smartphone Sales to Reach 300m by 2013
By Nick Wood, Total Telecom

02, February 2009/2/3

High-end handsets sales to rise 95%, Juniper report forecasts;
Western Europe, North America, Far East to lead the way.

Smartphone sales will hit 300 million units per year worldwide by 2013,
as prices fall and more consumers turn to high-end devices
to access mobile Web applications, Juniper Research predicted Monday.


Smartphones accounted for 13% of all handset sales in 2008,
a figure that will rise to 23% in the next five years,
the analyst firm said in a new report.


Juniper said
the rising number of mobile Web applications and media tools,
falling handset prices and data tariffs,
and the ongoing deployment of mobile broadband network technologies
are all contributing to the growth.

Therefore smartphone will come to be regarded as essential,
in the same way that personal computers have.

“The process of evolving mobile phones into Internet-centric,
highly personalized mobile computers is well underway,”
said a statement from Andrew Kitson,
senior analyst at Juniper Research and author of the report.

“Changes in the design and form of mobile devices,
such as the inclusion of large touch-based displays,
have been taken to their limits.
Looking ahead, the shape and form of next-generation devices
will most likely be led by software and content, rather than hardware,”
he commented.

Juniper also said that vendors are looking to the high-end market to
cushion the effects of the recession,
despite overall handset sales only growing 5% to 6% in 2008,
and their own bleak forecasts.

“Although the mobile device market will record negative growth overall in 2009,
the downward shift will be cushioned by strong sales of smartphones,”
said the report.

What’s more,
the likes of Nokia, RIM and Apple are set to
face new competitors as more technology companies
are setting their sights on the smartphone market.

Huawei last November revealed that it is planning
to enter the smartphone market in 2009,
while the Wall Street Journal reported last week
that computer maker Dell has been working on prototype smartphones
for over a year, and could enter the market as early as next month.

Juniper predicts that the greatest proportion of smartphones will be sold
in Western Europe, followed by North America, China and the Far East,
then Africa and the Middle East.

The smallest market for smartphones is expected to be Eastern Europe.

“This region’s comparatively poor showing rests mainly
with slow adoption of high-speed wireless networks in certain markets,
customers’ continued reliance on low-end handsets
linked to prepaid tariff plans,
and the fact that even comparatively cheap smartphones
will be beyond the means of most consumers for some time to come.”
Said Juniper.



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All Comments

Faithe avatar
By Faithe
at 2009-02-03T21:48
Smartphone的戰場在軟體, 這不是很早就知道的事??
Ingrid avatar
By Ingrid
at 2009-02-04T22:26
不是還有G-phone(OS)
Jacob avatar
By Jacob
at 2009-02-06T11:01
可是外行的我 不知道嘛 :p
Tristan Cohan avatar
By Tristan Cohan
at 2009-02-06T23:33
沒關係我大外行
Ophelia avatar
By Ophelia
at 2009-02-07T21:36
老掉牙的結論
Jacky avatar
By Jacky
at 2009-02-09T08:10
喔 哪一方面老掉牙呢

假如你負責行銷動物園的無尾熊跟國王企鵝

Hedda avatar
By Hedda
at 2009-02-02T00:01
※ 引述《Beastawad (板橋版溫情滿滿 :))》之銘言: : ※ 引述《Macchiattoo (焦糖瑪其町)》之銘言: : : 團團圓圓這兩隻貓熊一來台灣 : : 就掀起一大堆的媒體 ...

假如你負責行銷動物園的無尾熊跟國王企鵝

Doris avatar
By Doris
at 2009-01-31T23:58
也是個人小小看法 前面各位先進所提出的與周邊商品相結合這一點絕對是有效的方法 但個人有些更進一步的行銷構想,希望與大家一起討論,並讓我� ...

假如你負責行銷動物園的無尾熊跟國王企鵝

William avatar
By William
at 2009-01-31T18:10
個人看法: 門票不重要 把力氣花在周邊商品 這才是真正可以創造利潤的空間 ex: 推出動物園超口愛公仔 而且最好是類似扭蛋形式 搞的像前陣子小七 ...

該不該放棄...

Elma avatar
By Elma
at 2009-01-31T00:59
有這個情形的人應不算少數, 我覺得趕快看這已的本行,或喜歡的事,目前的景氣如何,再決定是否一動不如一靜? --

可恨的雙面人業務!

Elvira avatar
By Elvira
at 2009-01-30T20:29
※ 引述《churky (其實我喜歡飛機與遊玩!)》之銘言: : ※ 引述《mooto (退出會比較好, 就退出)》之銘言: : : RD: 做的好的東西才能拿去賣 (出包RMA� ...