英譯中_0.8元/字_行銷類期刊_3150字 - 翻譯

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[必]工 作 量：3150字（請載明字數，或估算大約總字數。違者直接刪文。）
[必]工作報酬：2520（無預算或預算過低，都會被直接刪除。*請註明以中文或外文計價。?
[必]涉及語言：英譯中（例：中譯英）
[必]所屬領域：行銷（例：教育/醫學/法律）
[必]文件類型：期刊（例：論文摘要/期刊/書信。* 專業文類必須符合對應最低費率要求）
[必]截 稿 日：2016/12/31（若為急件，請加乘急件費率。計算方式請見置底公告）
[必]應徵期限：2016/12/29 23:59
[必]聯絡方式：站內信
[必]付費方式：交稿後一天內付清（例：預付OO元訂金，交稿後XX天內付清餘額，完稿後YY天內付清。
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[選]試 譯 文：In the present study, we hypothesize that part of the effect of social
comparison on consumption stems from differences in the process of making
purchase decisions.In line with previous research on social comparison, we assume that
households make social comparisons of their economic situation to reduce
uncertainty when they consider making a purchase. Even if this is likely to
be a dynamic process, in the present study, we assume that the tendency to
make upward comparisons or downward comparisons has such stability that
differences in how households make social comparisons predict purchase
decisions. Thus, households that view themselves as better off will be more
likely to believe they can afford to buy products and services. As a
consequence, it is hypothesized that these households believe these purchases
will have less impact on their economy, will be less carefully planned, and
will be less important for their well-being than will households that regard
themselves as worse off than others. In order to investigate how purchase
decisions are affected by differences in how households view their own
economic situation in relation to that of others, we conducted a structured
telephone interview.
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