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channel partner
Last modified: Monday, April 26, 2010
The phrase used to describe a company that partners with a manufacturer or
producer to market and sell the manufacturer's products, services, or
technologies— usually through an affiliate partner or reseller relationship.
Channel partners may be distributors, vendors, retailers, consultants,
systems integrators (SI), technology deployment consultancies, and
value-added resellers (VARs) and other organizations.
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channel partner
Last modified: Monday, April 26, 2010
The phrase used to describe a company that partners with a manufacturer or
producer to market and sell the manufacturer's products, services, or
technologies— usually through an affiliate partner or reseller relationship.
Channel partners may be distributors, vendors, retailers, consultants,
systems integrators (SI), technology deployment consultancies, and
value-added resellers (VARs) and other organizations.
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